US couple have ‘priceless’ reaction after going in Lidl for first time

As food and grocery prices soar in the United States, an American basketball player living in Ireland has taken her visiting parents to a local Lidl store, quickly turning it into one of their most cherished spots.

Lidl, often hailed as one of the UK’s most budget-friendly supermarkets by Which? comparisons, is only outdone by Aldi in terms of affordability for the weekly shop. Although Lidl originated in Germany back in 1932, it boasts over 960 stores across the UK and another 180 in Ireland.

Despite having around 185 stores in the United States, the brand remains relatively unknown to many Americans until they visit Europe.

American Dalia Moore is an American who who to Limerick, Ireland, in 2024 to join the Limerick Sports Huskies basketball team for the 24/25 season and quickly became a key player this season.

On April 16, Delia took to TikTok to share a video of her Californian parents’ visit to Limerick, highlighting a trip to her local Lidl.

“POV you bring your parents to Lidl (we live in California where eggs are $15 [£11]),” she captioned the clip, showcasing the stark contrast in living costs.

The video starts with Delia capturing her parents as they explore the bakery aisle, taking their time to examine everything before proceeding to the coffee and tea section.

“Overwhelmed with the selection and prices,” Delia captioned a clip of her father comparing different types of coffee beans, while her mother stood close by.

Her father then ventured into the middle-aisles, where he considered purchasing some socks he had discovered. Meanwhile, her mother was in the cake aisle, admiring the variety on offer.

After several minutes, her father decided to buy the socks, which Delia revealed have become ‘his favourite socks’.

In the video’s caption, Dalia shared: “I think it’s their favourite place in Ireland actually.”

The comments section quickly filled up with viewers sharing their own experiences of introducing their parents to new things, and suggesting other stores they should visit together.

One viewer commented: “The variety isn’t even that great. Take them to big Tesco!” In response, another suggested: “Tease them with a ‘little’ Tesco. Then go all out with a ‘big’ Tesco.”

Another person shared their own experience of introducing a new supermarket to their parents. They wrote: “I introduced my mother to meal deals yesterday, she spent a good 20 minutes thinking about her lunch combination at Sainsbury’s. it’s all she ever spoke about for an hour straight.

“Thats probably how we Europeans feel when we go to Target or Walmart for the first time,” a fourth person commented.

Meanwhile, a fifth individual chimed in: “Tbh your dad looks like any other Irish dad in the middle aisle of Lidl. That middle aisle gets men of a certain age no matter the nationality.”