The best TV deals to upgrade your setup ahead of the Super Bowl

Missed out on all the terrific TV deals we saw during Black Friday and Cyber Monday? That’s okay, because the weeks leading up to the Super Bowl have historically been one of the better times of the year to snag a discounted set. In fact, Amazon, Best Buy, Woot, and a number of retailers are already discounting a variety of TV sets ahead of the big game on February 9th. Many of the current promos aren’t Super Bowl-specific, mind you, but there are still some great options if you’re on the hunt for a budget-friendly QLED TV for your viewing party or a gamer-friendly OLED that can serve your entertainment needs year-round.

We’ll keep an eye out for more 4K TV deals as we get closer to the big day and update this post accordingly, so be sure to keep checking back in the run-up to Super Bowl LIX.

If you’re looking for an OLED TV, LG’s exceptional C4 is currently down to one of its best prices to date. Right now, for instance, you can buy the 65-inch model for about $1,496.99 ($1,203 off) at Amazon and Best Buy. The 77-inch model is also available for around $2,196.99 ($1,503 off) from Amazon, Best Buy, and LG, the latter of which is offering up to $200 off select LG soundbars with your purchase through March 2nd.

The C4 offers a bright, vibrant display with the kind of inky blacks that characterize OLED panels, along with support for both Dolby Vision and Dolby Atmos. The last-gen TV remains an excellent option for gaming, too, with four HDMI 2.1 ports, a 144Hz refresh rate, and support for AMD FreeSync Premium as well as Nvidia G-Sync. It even comes with a Wii-like Magic Remote, which, in many instances, we’ve found to be easier to navigate with than the remote’s arrow keys.

The last-gen LG C3 OLED is also still a fantastic television if you can’t quite stretch for the LG C4. Best Buy and Walmart’s current sale price of around $1,669 (about $600 off) on the 77-inch model isn’t quite as good as the $1,500 price tag we saw during a recent flash sale, but it’s still an incredible value for a massive OLED TV that offers a similar experience to the LG C4.

Although LG’s newer flagship can achieve around 1,000 nits of peak brightness before enhancements, the C3 isn’t exactly dim, with a peak HDR brightness of just over 800 nits. LG’s Brightness Booster feature helps push it quite a bit further, too, with an estimated 40 percent improvement. The last-gen TV is capped at a 120Hz variable refresh rate but otherwise boasts many of the same features as the C4, including support for both Dolby Vision and Dolby Atmos. It also runs on LG’s webOS, works with the wand-like Magic Remote, and features a game mode that improves input latency and prevents burn-in.

If you’re looking for a more affordable OLED, LG’s entry-level B4 TV is on sale at Best Buy in the 48-inch size starting at just $599.99 ($200 off), matching its all-time low. It’s discounted in larger configurations, too, with the 55-inch going for $999.99 ($400 off) at Best Buy and LG’s online storefront and the 65-inch selling for around $1,296.99 ($200 off) at Amazon, Best Buy, and direct from LG.

The TV isn’t as bright or powerful as the aforementioned C4 series — it’s outfitted with an older A8 processor, as opposed to LG’s newer A9 chip — but it’s still relatively snappy and slated to receive several more years of webOS updates, ensuring the navigation and user experience should be dialed in for the foreseeable future. It also features a buttery 120Hz refresh rate, four full-bandwidth HDMI 2.1 ports, and support for Dolby Atmos and Dolby Vision. And like the LG C4, it includes support for both Amazon Alexa and Google Assistant.

Sony’s Bravia A95L is also receiving a steep discount ahead of the Super Bowl. Right now, you can buy the 65-inch model for around $2,998 at Amazon and Best Buy, which matches its Black Friday price. Other sizes are on sale, too, including the 55-inch, which is going for around $2,498 ($300 off) at Amazon and Best Buy.

The Sony A95L was arguably the best TV we saw last year, largely due to its vibrant, lifelike picture quality. The bright 4K QD-OLED TV includes support for Dolby Vision and HDR10 as well, along with a smooth 120Hz refresh rate, a pair of HDMI 2.1 inputs, and support for Google’s excellent TV platform.

The Samsung OLED S95D is another terrific OLED set that’s also down to one of its best prices to date in multiple configurations. Right now, for example, you can purchase the 55-inch model for around $1,899.99 ($700) at Amazon, Best Buy and Samsung’s online storefront. The 65-inch panel, meanwhile, is available from Amazon, Best Buy, and Samsung for around $2,299.99 ($1,100 off). If you purchase directly from Samsung, you’ll also be eligible for a discount on select Samsung soundbars, with the exact discount dependent on which model you choose.

The S95D comes with a glare-free display that does an excellent job of minimizing unwanted reflections, allowing it to provide rich colors and contrast at high brightness levels. It lacks support for Dolby Vision, but it does offer a 144Hz variable refresh rate, four HDMI 2.1 ports, and support for Alexa and Google Assistant. It also comes with Samsung’s One Connect Box, which lets you connect your gaming console, set-top boxes, and other devices to your TV with a single cable, as opposed to a mess of wires. And, of course, Samsung’s Tizen OS lets you stream from a wide selection of apps, including Netflix, Apple TV Plus, Disney Plus, and Max.

Samsung’s Frame TV doesn’t offer the pristine image quality found in OLED displays, but it’s unique in that the TV showcases artwork when idle. Combined with its anti-glare matte display, it makes for a stylish 4K TV that looks more akin to a canvas painting than a black void. It’s a shame it doesn’t offer Dolby Vision or VRR support, but it still has a range of solid specs, including a speedy 120Hz refresh rate, HDMI 2.1 support, and compatibility with voice assistants like Alexa and Google Assistant. Just bear in mind, you’ll need to pay for a subscription ($4.99 a month / $49.90 annually) to get unlimited access to all of the artwork available in the Samsung Art Store.

Now through 1AM ET on February 9th, Woot is offering the best prices we’ve seen on Samsung’s last-gen Frame TV. Right now, for instance, the 55- and 65-inch models are on sale for $867.99 ($630 off) and 1,247.99 ($752 off), respectively, which are all-time lows. Samsung, meanwhile, is discounting the TV through February 9th while offering an additional $50 off its Music Frame speaker or an HW-S700D Dolby Soundbar. The 55-inch model is on sale at Samsung’s online storefront for $899.99 ($600 off) or at Amazon and Best Buy without the aforementioned perks for the same price.

If you’re looking for something cheaper, TCL makes some excellent budget-friendly 4K TVs, one of which is the TCL QM85. The 2024 flagship is steeply discounted right now, with the 65-inch model going for around $897.99 (about $600 off) at Amazon and Best Buy. Larger configurations are on sale, too, with the 75-inch panel going for $1,299.99 ($700 off) at Amazon and Best Buy.

The TV’s bright QD-Mini LED panel offers sharp, vibrant image quality with a speedy 144Hz variable refresh rate. Along with support for Dolby Atmos and DTS Virtual:X, it comes with an integrated subwoofer for a fuller, more immersive audio experience. Other notable features include support for the Google TV interface, along with compatibility with Alexa, Apple Home, and Google Home.

Hisense is another brand that sells terrific, budget-friendly TVs. And right now, you can buy the 65-inch U8N — the company’s 2024 flagship QLED TV — for just $899.99 ($600 off) at Amazon and Best Buy, which is about $2 shy of its best price to date.

The U8N offers a lot of features you’d typically find in pricier TVs. That includes a 144Hz variable refresh rate and two high-bandwidth HDMI 2.1 ports (one of which supports eARC), along with support for both Dolby Atmos and Dolby Vision. There’s no OLED display, but you do get a Mini LED backlight with support for up to 3,000 nits of brightness. You also get full-array local dimming, which allows it to deliver punchy colors alongside rich contrast and deep black levels. The TV additionally supports Google’s excellent TV software as well as Google Assistant and Amazon Alexa for hands-free voice control.

If you’re looking for a budget-friendly alternative to the U8N, you can buy Hisense’s 55-inch U7N on sale at Amazon and Best Buy for $498 ($200 off), which is one of its better prices to date. A few other sizes are also on discount right now, including the massive 75-inch panel, which you can purchase for around $899.96 ($600 off) at Amazon and Best Buy.

The 4K LCD TV shares a lot in common with the U8N, including support for a 144Hz variable refresh rate and a pair of HDMI 2.1 ports. The U7N also runs on Google’s TV interface, offers support for all the major HDR formats, and works with all the same voice assistants (Alexa, Google Assistant, etc.). The main difference between the two TVs is that the Mini LED panel on the U7N doesn’t offer the same contrast or brightness levels as the U8N, which maxes out at 3,000 nits as opposed to 1,500. That being said, it’s still a good display with full-array local dimming and nearly all the same features.

More Super Bowl TV deals worth a look

Update, February 7th: Adjusted pricing and added several deals, including those for the LG C3, Samsung’s S90C, and Amazon’s 2024 Fire TV Omni QLED.