One of the biggest newsletter platforms now syndicates to Bluesky and Mastodon

Newsletter platform Ghost now lets publishers syndicate their posts across social web platforms like Bluesky, Threads, and Mastodon.

With Ghost’s free social web syndication feature, which is built on top of the ActivityPub protocol, “just as people can visit your Ghost website in any browser, subscribe with any feed reader, or receive newsletters in any email client, they can now follow your Ghost publication from any social web client,” the company says in a post about its 6.0 release. In addition to making it possible to publish to the social web, the platform has a social web reader that lets you follow and read content from other publications and short-form posts from platforms like Bluesky and Threads. Ghost announced a beta of the feature in March for its Ghost(Pro) users.

Ghost 6.0 also adds a native analytics suite. “Now you have the ability to filter all your data by audience to see what’s resonating across public visitors, free members, and paid members in real time, so you can understand what’s working, and make informed decisions about what to publish next,” Ghost says.

However, Ghost is also raising the price of the cheapest plans for Ghost(Pro) subscribers, which offers managed hosting. The starter plan now starts at $15 per month, up from $9 per month, while the publisher plan starts at $29 per month, up from $25 per month. Users who pay less than those new prices will keep their lower prices, according to Ghost.

In today’s announcement, Ghost says that publishers on the platform have now earned more than $100 million in revenue.