Primark teams up with popular food brand to release limited items

If there is one thing you will find in Primark, it’s collaborations with some of the best-known brands around the world.

Recently, the fashion retailer has teamed up with one of the most beloved and well-known sweet treat brands in the world, Krispy Kreme.

Fans of both can now snag clothing and accessories embossed with the iconic red and green logo, with everything from comfy t-shirts to pyjamas, sliders, caps, bags, and much more up for grabs.

The prices are just as sweet as the treats themselves, ranging from a mere £3.50 to £18. However, fashion fans should be fast; the collection is as limited as a fresh dozen of doughnuts – available only until May 8 in stores across the UK and online.

Primark enthused: “Just when you thought Krispy Kreme couldn’t get any better, they’ve brought their signature sweetness into Primark stores for a new fashion collaboration. Think graphic print T-shirts, head-turning accessories and cosy pyjama sets – this is a collection you won’t be able to resist!”.

After pictures of the new collection in store were shared on popular food Instagram page, New Foods UK, people rushed to share their opinions. One fan said: “I’d unironically buy this because Krispy Kreme is one of my favourite things in the world.”

“Saw these in London funny enough opposite the Krispy Kreme,” commented another.

“Get yourself in there,” one excited shopper urged their pal, hinting at the must-have nature of the new range. “This is what I was going to buy you,” another chimed in, tagging a friend likely to be thrilled by the collection.

“Aimed at the same crowd that bought the Greggs range?” quipped a commenter, sparking debate among fashion-forward foodies. However, not all reactions were sweetened with enthusiasm.

A baffled customer remarked: “Never understood these food range clothes, Greggs McDonalds etc. Why would you want to walk around like you’ve got their uniform on?”

“Who even buys this s****?” one confused individual wrote. “The clothes are probably cheaper than the donuts,” joked another.

Full list of Primark X Krispy Kreme collection:

• Krispy Kreme Ringer Tee £7
• Krispy Kreme hoodie £18
• Krispy Kreme bucket hat £8
• Krispy Kreme graphic white t-shirt £10
• Krispy Kreme extra large canvas bag £4
• Krispy Kreme graphic grey t-shirt £10
• Krispy Kreme sliders £12
• Krispy Kreme makeup bag £6
• Krispy Kreme flip flops £3.50
• Krispy Kreme logo vest top £6
• Krispy Kreme reusable canvas shopper bag £3
• Krispy Kreme graphic t-shirt £10
• Krispy Kreme green t-shirt £10
• Krispy Kreme backpack £18
• Krispy Kreme pyjama bottoms £15
• Three pack of Krispy Kreme crew socks £6

Primark also currently has a Hello Kitty collection, NFL and NBA clothing, Disney merch, Minecraft accessories and more.