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While baby names often cycle in and out of fashion, recent years have seen a noticeable move away from some modern or trend-driven options. Baby name trends come and go, with modern and vintage picks often dipping in and out of popularity.
As timeless classics rise once again, it appears other once-trendy baby names are quietly slipping out of favour. That’s according to the Life Insurance team at Compare the Market, who analysed name trends from 2013 to 2023 using data from the Office for National Statistics (ONS) to uncover the UK’s most declining names. According to the research, some once-popular baby names are now rapidly falling out of fashion.
For boys, Leland has seen the steepest decline, dropping by 96%, followed by Tyler-James at 95% and Patryk at 92%.
Among girls, Alexa has declined the most, decreasing by 97%, which could be because of its association with Amazon’s voice assistant. Kaitlin is a close second, falling by over 96%.
Among traditional baby names, Maeve, has seen an impressive 1,854% increase in usage. Originally of Irish origin, Maeve went from 57 babies named Maeve in 2013 to a surge of 1,114 in 2023. It was closely followed by the similar name Margot, which saw a 1,764% increase. Ezra and Nellie rank third, having grown by 791% and 1,084% respectively.
The boy’s name Atlas, which has Greek origin and mythological meaning, saw a rise of 1,775% — just 12 boys were named Atlas in 2013 compared to 225 in 2023. The name Chester came second with an 856% increase.
