Company at heart of Coldplay viral video releases tongue-in-cheek clip – with a big twist | Ents & Arts News

The company at the centre of a viral video at a Coldplay concert has released a tongue-in-cheek clip on social media – featuring Gwyneth Paltrow as a “temporary spokesperson”.

Astronomer was thrust into the spotlight after two of the tech firm’s senior executives were filmed embracing on a kiss cam during a gig in Boston.

Andy Byron subsequently resigned as chief executive officer – while the woman in the video, Kristin Cabot, stepped down as chief people officer a few days later.

Paltrow, who used to be married to Coldplay frontman Chris Martin, is seen sitting at a desk in the new video uploaded to X – and begins by thanking the public for their interest in Astronomer.

She adds: “I’ve been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer.

“Astronomer has gotten a lot of questions over the last few days – and they wanted me to answer the most common ones.”

A question is then typed out on the screen that reads: “OMG, what the actual…”

Before the final word appears, the video cuts back to Paltrow, who goes on to promote some of the services Astronomer offers.

In a subtle nod to the countless column inches the company has attracted, Paltrow adds: “We’ve been thrilled so many people have a newfound interest in data workflow automation.”

Another question then pops up on screen, which begins to type out: “How is your social media team holding up?”

But before the sentence fully appears, Paltrow abruptly interrupts by declaring that Astronomer has spaces at an upcoming conference in September.

“We’ll now be returning to what we do best: delivering game-changing results for our customers,” she adds at the end of the video.

The marketing stunt is a sign that Astronomer is trying to put a positive spin on the scandal, which sparked feverish speculation online.

After Mr Byron resigned, the company had said in a statement: “Astronomer is committed to the values and culture that have guided us since our founding.

“Our leaders are expected to set the standard in both conduct and accountability, and recently, that standard was not met.”

Pete DeJoy, who has taken over as interim CEO, admitted on Monday that the company has faced an “unusual and surreal” amount of attention in recent days.

On LinkedIn, he wrote: “While I would never have wished for it to happen like this, Astronomer is now a household name.”