Google has ‘very good ideas’ for native ads in Gemini

On the monetization side, for now, we have focused on a free tier and subscriptions. But as you’ve seen [with] Google over time, we always want to lead with the user experience and we do have very good ideas for native ad concepts. But you will see us lead with the user experience.

I do think we’re always committed to making the products work and reach billions of users at scale. And advertising has been a great aspect of that strategy. Just like you’ve seen with YouTube, we’ll give people options over time. But for this year, I think you’ll see us be focused on the subscription direction.