Shoppers rush to buy ‘beautiful floral fragrance’ that’s 79% off

If you’re after a new signature scent (or just want to top up an old favourite), now’s the time to do it. As part of Amazon’s latest Prime Day sale, there are some seriously impressive perfume deals hidden among the beauty offers.

One that caught my eye? ‘Lovely’ by Sarah Jessica Parker. It’s a classic, and right now, the 200ml bottle is down from £95.79 to just £20.50. 

In order to take advantage of the deal, shoppers need to be Prime members. Amazon is currently offering a 30-day free trial, allowing access to discounts without spending a penny.

There are a lot of celebrity fragrances out there, but for me, ‘Lovely’ by Sarah Jessica Parker genuinely lives up to its name. It’s soft, elegant, and wears like something far more expensive than it is.

It’s reported that this is the scent that SJP herself used to wear, long before it became a bestseller. She famously blended it at home using a mix of men’s colognes and essential oils.

So what does it actually smell like? You get a clean burst of lavender and rosewood at first, which settles into something warmer and more comforting, with notes of patchouli, white florals and a subtle muskiness underneath. It’s gentle, grown-up, and a little nostalgic.

‘Lovely’ by Sarah Jessica Parker has earned an impressive 4.6 out of 5 rating on Amazon, with more than 80% of reviewers giving it five stars. One customer said, “Lovely smell. Lovely bottle. Lovely price. What’s not to love?” Another commented, “The smell is very refreshing!” A third described it as “a beautiful floral fragrance”.

While ‘Lovely’ is her most well-known, it’s not Sarah Jessica Parker’s only fragrance. She’s quietly built a full collection over the years – most of which are still currently available in the Prime Day sale.