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Disney confirmed they are ending their “Reimagine Tomorrow” program – after Fox News Digital exposed they didn’t include the controversial DEI program in their latest SEC filing.
The House of Mouse announced that they are ending the program, along with a slew of other DEI initiatives in an email, first reported by Axios, sent to employees.
The “Reimagine Tomorrow” program was thrust into controversy after a 2022 meeting it hosted where an executive boasted of her “not-at-all-secret gay agenda” was unearthed by conservative activist Chris Rufo.
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Disney is dropping its “Reimagine Tomorrow” program. (Walt Disney World Communications / Fox News)
“On my little pocket of Proud Family Disney TVA, the showrunners were super welcoming… our leadership over there has been super welcoming to my not-at-all-secret gay agenda… they’re going hard… I don’t have to be afraid to have these two characters kiss in the background. I was just, wherever I could, adding queerness,” executive producer Latoya Raveneau said at the time.
“Reimagine Tomorrow” was dedicated to “amplifying underrepresented voices and untold stories as well as championing the importance of accurate representation in media and entertainment,” according to its website, which is now defunct.
LGBTQ employees and their supporters walkout of Disney Animation protesting CEO Bob Chapek’s handling of the staff controversy over Florida’s “Don’t Say Gay” bill, aka the “Parental Rights in Education” bill, on Tuesday, March 22, 2022 in Burbank, CA ((Irfan Khan / Los Angeles Times via Getty Images) / Getty Images)
Disney dropped “Reimagine Tomorrow” from its 2024 SEC filing, but today’s announcement goes further by confirming that the program has been terminated, and its website has been shut down.
According to the company email, which Fox News Digital obtained, Disney will now house its diversity initiatives on the “Belong” hub of its employee website “MyDisneyToday.”
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Disney announced they are rolling back their DEI initiatives according to a company email. (Gary Hershorn/Getty Images / Getty Images)
Additionally, Disney will no longer use DEI as a factor in its employee compensation. The movie, TV and theme park powerhouse will now instead use new “Talent Strategy” metrics which are centered on “business success.”
“This factor will assess how leaders uphold our company values, incorporate different perspectives to drive business success, cultivate an environment where all employees can thrive, and sustain a robust pipeline to ensure long-term organizational strength,” per the email.
