Royal-approved skincare brand launches new anti-ageing serum

Beauty brand Rodial has extended its bestselling skincare range and launched a new product to deliver “360-degree” hydration. The Dragon’s Blood Water Serum provides a lightweight formula with radiance-boosting and skin-repairing ingredients.

Designed for all skin types, the gel-like serum is a must for dehydrated, tired or stressed skin. The Dragon’s Blood Water Serum retails at £130 online and customers who buy it will receive The Ultimate Deluxe Beauty Kit worth £147 for free.

It’s a nine-piece bundle that features deluxe versions of Dragon’s Blood Night Cream, Vit C Brightening Mask, Retinol Eye Serum, Rose Gold Serum and Pink Diamond Salicylic Cleanser, along with two testers, a muslin cloth and a vanity bag.

Princess Kate is said to have enjoyed the Bee Venom facial for radiant skin and Rodial’s Bee Venom skincare range has also gained huge popularity among skincare lovers.

The Dragon’s Blood skincare range comes with a day cream, night cream, eye gel, face mask and the iconic sculpting gel, and the new Water Serum completes the range. According to the Rodial, clinical studies showed that the water serum helped increase hydration in skin by 200% in seven days. 

The ingredient, Rubixyl R, which helps fights against visible signs of aging and can help improve the appearance of wrinkle depth, has led to 58% reduction in wrinkle depth and 30% smoother skin in 60 days.

As it arrived on the virtual shelves this week, reviews are not available but fans who tried the Dragon’s Blood range said they “can’t wait”, with one sharing: “I’ve used all Dragon’s Blood products, they are so good for plumping skin and reducing wrinkles. I’m sure the water serum will be equally amazing and I can’t wait to try it.”

“This is what we have all been waiting for,” a second added. Meanwhile Rodial suggested shoppers to use the Dragon’s Blood Water Serum as the last step in skincare routine to “combat dry, sensitive skin” and improve the texture, volume, and overall appearance of the skin⁠.

Some, however, were concerned of the price tag and commented: “£130 for a serum? I’m happy to try something more affordable.” For a limited time, shoppers who purchase the serum at Rodial website will receive a free beauty kit, meaning you’re getting 10 products in total.

The Organic Pharmacy’s Antioxidant Face Firming Serum, £85, is another powerful anti-wrinkle serum that comes slightly cheaper yet utilising powerful anti-ageing ingredients like DMAE and Rosehip.

Estee Lauder’s Futurist Peptide-Power Serum Primer, £40, has hyaluronic acid and peptides as main factors to deliver radiant skin with luminous finish. It’s perfect to use as a primer before makeup.